Performance Media6 min read
The 3-Second Hook: How We Scaled TikTok ROAS to 5.2x in 90 Days
Traditional agency ad copy is dead. Here is the exact algorithmic creative testing matrix we used to cut customer acquisition cost by 61% for Nordlyf.
14 A/B Tests That Boosted E-Commerce Checkout Conversion by 28%
We audited 100 checkout flows to find the hidden friction points causing cart abandonment. Here are the 14 micro-edits that delivered instant lift.
Small friction compounds into massive revenue leaks. By eliminating micro-hesitations at the payment step, we increased checkout conversion rate by 28% for D2C brand Marrow.
1. Sticky One-Click Express Checkout
Placing Shop Pay, Apple Pay, and Google Pay buttons above the fold increased mobile checkout completion by 19% across all devices.
2. Dynamic Free Shipping Threshold Bar
A real-time progress bar showing “Add $14 more for Free Priority Shipping” increased Average Order Value (AOV) by $18.40.